Evaluation
Export Viability Assessments
This formal professional evaluation includes and will address ~
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Organizational & Management Readiness |
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Product Compatibility & Production Capacity |
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Export Market & Marketing Expertise |
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Export Development Expertise |
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Domestic SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats |
Research
Export Market Research ~ key to understanding your export market environment(s)
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Evaluate & Shortlist Markets (Primary & Secondary) |
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Product Acceptance and Projected Demand |
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Packaging & Labeling Standardization and Modifications |
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Competitive Analysis & Profiles |
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Export Barriers & Logistics Risk Assessment |
Marketing
Export Marketing ~ key to understanding your export customer
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Individual Market(s) Analysis consisting of but not limited to Socio-Cultural, Legal & Economic, Political & Technological |
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Evaluate and Adjust Existing Marketing Mix for Export |
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Define Market Entry & Market Distribution Options |
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Negotiation for and Acquisition of Commercial Representation |
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In-Market Research, Development & Representation |
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Customized Export Marketing Strategies |
Strategies
Export Development & Planning ~ strategies incorporating clearly defined objectives.
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Target Market Pricing Analysis including Approach, Strategy, Initial Export Pricing, Final Retail Recommendations through Reverse Cost & Competitive Analysis |
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Product Modification & Standardization, Product & Production Flexibility, Quality & design Standards, Process, Packaging & Labeling |
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Brands, Trademarks (Infringement & Protection), Service & Warranty |
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Export Representation Avenues & In-Market Commercial Representation |
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Payment Instrument Options & Incoterms |
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Transport Logistics & Channel Management |
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Export Risk Assessment & Risk Management |
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Export Financing Opportunities & Financing Options |
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Export Documentation Management |
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Export Action Plans & Implementation Schedules |
